Updated: Sep 25, 2020
Many thanks to the BBC for the interview today. I appeared on BBC Radio Ulster alongside Forbes Reporter Isabel Togoh to be interviewed on the rebrand of "Uncle Bens” to “Bens Original”. Presenters Julie McCulloch and Conor Bradford quizzed us on the significance of this.
"Uncle Ben’s" is a famous brand of partly cooked rice which you can finish off in the micro-wave. Mars, who owns the brand has renamed it to "Ben's Original” and removing the white-haired Black man as part of its brand identity. They are redoing this because they say they know they "have a responsibility to take a stand in helping to put an end to racial bias and injustices” (https://www.mars.com/news-and-stories/press-releases/uncle-bens-brand-evolution).
A brand is more than a logo, a name and some fonts. I define brand as the “meaning people attach to a business and its offer”. I’m in the g