Me? Speak for 20 mins on brand? Is that possible?! It turns out it is.
I had lots of fun being interviewed by Liam Quinn of Reach Interactive for the '20 Minute Marketing' Podcast. The formate forces you to focus and so if you want an overview of what I believe and stand for its not a bad representation.
This episode is entitled "The Key Elements Of Brand Strategy". We go through (in record speed) how companies can align four key elements of branding and answer the big questions: why, who, how, and what. Along the way, I share examples of great branding and tips and tricks from my work.
Tune in to discover a framework through which to manage your brand and put customers at the heart of your business strategy. Enjoy!
From the Host:
We invited the brilliant Matt Davies to join us on episode #47 of the 20 Minute Marketing Podcast. After starting his career in graphic design, Matt is now a creative brand and marketing strategist that helps businesses think differently. He's worked with hundreds of clients that range in size and includes a portfolio of household names like Boots, Fred Perry, Nestle, Experian, Capital One, Specsavers, and more. He is also a co-host of the Just Branding Podcast and has a successful book titled Storyategy.
During the episode, we talk about the key elements of brand strategy. We start by asking Matt to define a brand and the importance of getting things aligned. The focus of our conversation is around four key elements of branding: why, who, how, and what. Matt discusses each element in detail and then explains how brands can ensure that all four of the elements align correctly. Finally, Matt shares a recent example of a company that delivered a great brand promise.