Me? Speak for 20 mins on brand? Is that possible?! It turns out it is.
I had lots of fun being interviewed by Liam Quinn of Reach Interactive for the '20 Minute Marketing' Podcast. The formate forces you to focus and so if you want an overview of what I believe and stand for its not a bad representation.
This episode is entitled "The Key Elements Of Brand Strategy". We go through (in record speed) how companies can align four key elements of branding and answer the big questions: why, who, how, and what. Along the way, I share examples of great branding and tips and tricks from my work.
Tune in to discover a framework through which to manage your brand and put customers at the heart of your business strategy. Enjoy!