How do you create a deeper connection with your customers so they value you, see you as being relevant and keep buying from you - even in difficult times?
The next BrandUP Live webinar I'm hosting is going to be special. We’ll be hearing from Daniel Reid, Head of Marketing at Navitas - a health and safety consultancy from Leicester.
Daniel had only been in his position as Head of Marketing for a few months when Covid hit. He had already begun to work with the Navitas leadership team on their brand strategy - and especially on defining their values. When the crisis hit this early work turned out to be invaluable. Tune in to discover:
➡️ How Daniel and his team used the principles of brand strategy to create meaningful value for customers in difficult times.
➡️ Why brand strategy is essential for managing a business in times of crisis
➡️ What kind of things have worked for Daniel and his team in creating meaningful connections with customers
➡️ How brand strategy helps focus decision making
➡️ How this also helps with informing marketing activities including content marketing and webinars
➡️ An inspirational live case study and story
➡️ Tips and methods you can deploy in your business
Tuesday, November 3rd 2020 at 2PM sharp (UK time)
Save your seat: https://register.gotowebinar.com/register/6238314926074882575
I'll see you there!