Focus on your brand audience

Customers. Photo by Cory Schadt on Unsplash

Photo by Cory Schadt on Unsplash

Without a focus on who your audience is any marketing or branding is destined to fail. Customers create brands, they own them. The aim of the game is to set things up so that they can get behind the brand and carry it forwards.

Think about it. What could get a customer of yours so passionate they would feel compelled to share their experience with their friends? If you can crack that nut then people will talk about you and recommend you to people like them. That has to be the best way to grow. But it is also one of the hardest.