I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...

How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...

So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

Design is good for business. It creates value (both within and without), unity, efficiency, and therefore profits. It provides ways of...

The problem you are facing might not be the real problem you are facing. There might be another problem making the current problem occur....

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...

Having started out as a solo consultant recently, I’ve been fortunate enough to pick up my first three clients. I’m doing all sorts of...

Most of us stop asking “why” after the age of 4. But maybe the four year olds have it right. Maybe we need to ask “why” more often. Why?...