The Power of the Big Brand Idea for Business Leaders
In today's fast-paced and crowded business landscape, standing out from the competition has become more challenging than ever. Clutter is...
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Matt Davies
- Jul 24
- 6 min
The Power of Assumption Flipping
In today's fiercely competitive business landscape, standing out is not just an option; it's a flipping necessity ('scuse the pun!). As a...
Matt Davies
- Mar 24
- 6 min
The Law of Prägnanz
When building a business and brand one of the hardest things to do is to keep things simple. The Law of Prägnanz and also known as the...
Matt Davies
- Jan 6
- 1 min
Most popular posts of 2022
According to my website tracking software, last year my website surprisingly saw nearly 30,000 visitors hit the site and read my content....
Matt Davies
- Sep 9, 2022
- 1 min
Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
Matt Davies
- Jun 9, 2022
- 8 min
Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....
Matt Davies
- May 26, 2022
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- Mar 11, 2022
- 3 min
Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...
Matt Davies
- Sep 29, 2021
- 6 min
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jan 21, 2021
- 2 min
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
- Dec 14, 2020
- 2 min
Are you listening? How to win in 2021.
How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...
Matt Davies
- Aug 17, 2020
- 4 min
Silver Star Award - METASKILLS Challenge
So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...
Matt Davies
- Jul 1, 2020
- 5 min
22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...
Matt Davies
- Apr 9, 2020
- 7 min
Pivot. How to use design thinking to keep relevant
As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...
Matt Davies
- Mar 16, 2020
- 4 min
6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...
Matt Davies
- Feb 12, 2020
- 12 min
The Brand Revolution - My Interview with Marketer+
Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...
Matt Davies
- Jan 27, 2020
- 4 min
The ultimate proposition: The Onliness Statement
Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...
Matt Davies
- Jan 17, 2020
- 3 min
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
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