Book Recommendation: The Innovators Handbook
Hi folks. You know I love a good book. Especially well designed, inspirational and thought provoking ones. Well I’ve got a good one for...
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Matt Davies
- Jun 9
- 8 min
Review - Level C Brand Masterclass III - Brand Architect
Personal growth, self development and constant learning are so important. Athletes train 95% of their time and perform 5% of their time....
Matt Davies
- May 26
- 3 min
Problem framing & the elevator problem
The problem with problems Customer problems, process problems, sales problems, marketing problems, operational problems, finance...
Matt Davies
- Mar 11
- 3 min
Brand authenticity - the only option for the modern business
Modern businesses need to be true. In today’s information rich world brands can no longer afford not to be authentic. The more online and...
Matt Davies
- Sep 29, 2021
- 6 min
Mapping the Brand Experience
Branding is not marketing. It is much bigger and more important than simply a logo and some fonts. As I often say, “branding is the...
Matt Davies
- Sep 24, 2021
- 2 min
Level C Artisan workshop with Marty Neumeier
I'm absolutely thrilled to announce that I'm leading a Level C Artisan Workshop alongside the one and only, Marty Neumeier. Level C Level...
Matt Davies
- Aug 5, 2021
- 5 min
Branding and Employer Value Proposition
I’ve found in my work as a brand consultant that the concept of branding is being taken up by businesses and applied to areas which...
Matt Davies
- Jan 21, 2021
- 2 min
Is "branding" fluff?
I often hear the expression in business circles that “branding is fluff”. It’s often said because you can’t easily pin down investment in...
Matt Davies
- Dec 14, 2020
- 2 min
Are you listening? How to win in 2021.
How will brands win in 2021? I was asked this recently and here was my response - what do you think? It looks like 2021 is going to be a...
Matt Davies
- Aug 17, 2020
- 4 min
Silver Star Award - METASKILLS Challenge
So thrilled to have been awarded a Silver Star in Marty Neumeier's LEVEL C METASKILLS Challenge. Such an honour indeed and really humbled...
Matt Davies
- Jul 1, 2020
- 5 min
22 Points of Brand Definition
Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...
Matt Davies
- Apr 9, 2020
- 7 min
Pivot. How to use design thinking to keep relevant
As a brand and business leader, the chances are you have made some short term changes to your business to deal with the initial shock...
Matt Davies
- Mar 16, 2020
- 4 min
6 Tips for Online Workshop Facilitation
With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...
Matt Davies
- Feb 12, 2020
- 12 min
The Brand Revolution - My Interview with Marketer+
Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...
Matt Davies
- Jan 27, 2020
- 4 min
The ultimate proposition: The Onliness Statement
Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...
Matt Davies
- Jan 17, 2020
- 3 min
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
- Dec 13, 2019
- 4 min
The Danish Design Ladder
Design is good for business. It creates value (both within and without), unity, efficiency, and therefore profits. It provides ways of...
Matt Davies
- Oct 29, 2019
- 4 min
The "5 Whys" Method (5Ys) - how to collaboratively identify and solve the root cause of problems
The problem you are facing might not be the real problem you are facing. There might be another problem making the current problem occur....
Matt Davies
- Oct 16, 2019
- 7 min
5 Steps to designing a company culture programme
Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their...
Matt Davies
- Aug 27, 2019
- 6 min
Do brands really live their values? This tool helps them do so.
There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...