With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking off. Countries and ...

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish brands? I'm honoured ...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also known as Value Proposi...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks, strategies, ideas & tools fo...

Design is good for business. It creates value (both within and without), unity, efficiency, and therefore profits. It provides ways of thinking to take peopl...

The problem you are facing might not be the real problem you are facing. There might be another problem making the current problem occur. A cause to the prob...

Culture in modern business is everything. With a choice of places to work, top talent is now demanding workplaces which fit with their lifestyle. Millennials...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation and an organisations ...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old school thinking bas...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their category. They see their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can do that in a moment. ...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding. In this post we look...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design, we cover all a wide ...

Having started out as a solo consultant recently, I’ve been fortunate enough to pick up my first three clients. I’m doing all sorts of exciting things from c...

Most of us stop asking “why” after the age of 4. But maybe the four year olds have it right. Maybe we need to ask “why” more often. Why? It's probably the mo...

Towards the latter stages of the branding process you will know who you are and why you exist. You will also know how you are going to position your proposit...

Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with argument Argument is an i...

Back in our school days we learnt to hide our answers from the kid sitting next to us. We'd put our arm over our papers and glare at any "Copy Cat" which mig...

If you can communicate it, "purpose" is powerful. Why? Because if your purpose links to mine I'm more likely to join your cause. If it doesn't, I will at lea...