I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks, strategies, ideas & tools fo...

Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your people. Your customers....

Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them. Why should they get on...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old school thinking bas...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design, we cover all a wide ...

I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed me about my book 'Sto...

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers will look at your produ...

Far away is a priceless goal. This goal is worth every effort and hardship to achieve. When the hero of the story hears of this, there is a need to head-off ...

An ordinary insignificant person. Usually an orphan. Usually dressed in rags. A humble little figure of a human, ignored and dejected. They are somehow maltr...

Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions are the archetypal reb...

There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be the best they can b...

Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works and then getting thing...

Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype is all about. The c...

It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been published: "Storyategy - Un...

Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is all about. The charac...

I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers join brands. Succes...

The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth and knowledge. Sat ...

Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' - also known as 'The ...

It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies leadership, integrit...

Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The archetypal character...