Video: Rebels and Rulers: How to use archetypes in your brand positioning
How do you show up for your audience? 🤔 Like, how does your brand speak? How does it dress? What kind of experiences do you audiences...
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Matt Davies
- Dec 17, 2021
- 5 min
Why storytelling & the monomyth is essential for brand building
I define brand as “the meaning people attach to you and your offer”. Branding is the “management of meaning”. But how can we best do...
Matt Davies
- May 20, 2021
- 1 min
Storyategy - Book Review + Video
"It’s been my best read of 2021 so far and did notdisappoint, so I highly recommendgetting yourselfa copy" Wow! Many thanks to Andrew...
Matt Davies
- Jul 23, 2020
- 3 min
Six Matt Davies Videos 🎬 on Brand Strategy
It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...
Matt Davies
- Jun 8, 2020
- 5 min
Align your leadership behind a clear post-lockdown story
So lockdown is coming to an end. We are heading back to the 'new normal'. Customers are beginning to venture out. Suppliers are getting...
Matt Davies
- May 15, 2020
- 2 min
The Transformational Story - 3 Part Course with Tim Elliott
Do you want to communicate better? As a leader? As a brand? As a business? Stories are the basis of how we effectively communicate. They...
Matt Davies
- Apr 27, 2020
- 1 min
Storytelling workshops - The Surgery partnership
Are you a leader who works in an organisation that employs more than 50 people? Are people looking to you for inspiration? Do you need to...
Matt Davies
- Jan 17, 2020
- 3 min
Brandstorm: My Nottingham Masterclass now open for bookings
I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...
Matt Davies
- Nov 15, 2019
- 5 min
For things to change. we have to change.
Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your...
Matt Davies
- Oct 9, 2019
- 5 min
Tips on how to use storytelling in leadership
Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them....
Matt Davies
- May 18, 2019
- 2 min
How to re-brand in 6 weeks - not 6 months - with Agile Strategy
Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...
Matt Davies
- Apr 15, 2019
- 1 min
Podcast: I'm interviewed on Shelf Impactors™
I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...
Matt Davies
- Feb 18, 2019
- 1 min
Extraordinary Podcast
I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...
Matt Davies
- Feb 15, 2019
- 4 min
The 7 benefits of defining a 'brand story'
Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...
Matt Davies
- Dec 17, 2018
- 5 min
The Quest - Storytelling plot 3/7
Far away is a priceless goal. This goal is worth every effort and hardship to achieve. When the hero of the story hears of this, there is...
Matt Davies
- Nov 8, 2018
- 5 min
Rags to riches - Storytelling plot 2/7
An ordinary insignificant person. Usually an orphan. Usually dressed in rags. A humble little figure of a human, ignored and dejected....
Matt Davies
- Oct 11, 2018
- 2 min
Rebel Brand Archetype
Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...
Matt Davies
- Aug 2, 2018
- 2 min
Hero Brand Archetype
There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...
Matt Davies
- Jul 12, 2018
- 2 min
Magician Brand Archetype
Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...
Matt Davies
- Jun 21, 2018
- 2 min
Explorer Brand Archetype
Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...
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