Rhetoric: What designers can learn


In this post we're going to go way back into the mists of time.

For thousands of years speakers, politicians and writers have used patterns of language to persuade people of their idea. It's an art of persuasive communicating. However in modern times this has become a bit of a "lost art". No longer widely taught in schools we do not value or recognise it as much as society used to.

I want to make the case for it and show why it could be useful for designers to use it in their work.

But first lets ask the question:

What is 'rhetoric'?

The following definition comes from the Cambridge Dictionary:

"speech or writing intended to be effective and influence people:"