I think it's always important to invest time and budget into self development. To be the best you have to learn from the best.
So when I heard that branding legend, Marty Neumeier, had set up a new initiative called "Level C" and that he was looking to hold a brand Masterclass at the Barbican in London in March of this year, I signed up.
I've had loads of requests to give a review - so here goes...
A bit about Marty
I’ve been a fan of Marty Neumier for as long as I can remember. I think I came across him some years ago when I was looking for a definition of branding which aligned with my belief that it was more than simply a logo, some colours and a font. I came across his famous Slideshare of ‘The Brand Gap’ and his definition of a brand as “the gut feeling a person has about your product or service”.