Brand Mantra


Mantra's are powerful. They help you manage meaning inside out.

A mantra should define everything a brand is and will be one short, snappy and memorable line. It should do this from the perspective of the staff of the company.


It helps all employees and suppliers understand what they need to focus on, in order to deliver the brand experience effectively to the brand’s audience. They help to filter out nonessential behaviours and keep everyone on track. It should encapsulate 3 key things:

  • An emotion - this will be born out of the ‘why’ of the brand story. </