How to create a name for your brand

Names. They are important because language defines reality.

In the game of "branding" where we are seeking to manage meaning, names are a key signal which helps audiences connect with the meaning we have designed for them.

Done correctly they can become part of our business culture, customer vocabulary and shape the world the brand exists to bring into reality.

But how does one come up with a meaningful name which will catch on? Heres some ideas.

Photo by You X Ventures on Unsplash

Naming Tools

First, let me introduce you to three tools:


SCAMPER is a mnemonic