A month or so back I had the honour of sitting down with the fantastic David Opie of Today's Media for his Podcast "Today's Conveyancer" to discuss the wonderful subject of Brand.
He called the episode: "Branding is so much more than your logo". We talk about the wonderful world of brand-building, bust some brand myths and give some tips and tools people can deploy in their businesses immediately.
It was super fun to discuss the concepts of brand and contribute ideas on differentiation and the management of meaning in the legal category where this is not usually carefully considered.
About Today's Conveyancer
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With a mix of business and industry insight, innovation, and knowledge sharing, the Today’s Conveyancer Podcast introduces listeners to the wide array of individuals and organisations who contribute to the success of the conveyancing industry.
ABOUT THIS EPISODE:
If we thought branding was about logos and then we’re absolutely wrong… it’s about reputation, meaning, culture, service and so much more according to Matt Davies who joins host David Opie on the latest Today’s Conveyancer podcast.
Matt lives and breathes branding and his enthusiasm for the subject comes across through this discussion which provides some useful pointers on what brand is, why it is important and where do we start?
Pulling no punches Matt challenges organisations and law firms to think about why they exist beyond making money.
“Nobody is interested in you wanting to make money. You may personally be in business to make money but your brand and business and what it’s trying to do in the world needs to have a narrative and a story to position itself in such a way that is effective in its market place.”
Your brand should be
a story or narrative that your customers find interesting and exciting
something that your people can buy into and rally around
“And here’s the kicker” adds Matt, “it has to be true and it has to be authentic, because in today’s world you’ll get found out.”
In his work Matt asks 4 key questions of organisations.
What do you exist beyond making money
Who do we serve
How should we show up for them
What are we offering them
Throughout this insightful discussion Matt provides plenty of useful pointers ad tips organisations and law firms can take away and implement in their own business.
So - I hope you find this discussion useful. Enjoy building your brands!