What is your “Big Brand Idea”?

Noise. It’s everywhere. And one thing the world does not need is more of it.


Brands compete against noise. Noise in the marketplace. Noise in consumers minds. But how do you cut through that noise? Not with mindless communications. With something that captures the imagination. That is relevant. That helps a customer with their problem. Which helps them get stronger. Which inspires them


In essence, you cut through with an idea. A big idea.

Image credit: Diego PH Source: Unsplash


What's a “Big Brand Idea”?

A “big idea” is the essence of what and why your brand exists. It should make sense of everything your brand stands for, where you are going and why people should care. It should distil your purpose, vision and mission into something powe