With no vision, your brand may struggle

Updated: Oct 17, 2019

What is it to be inspired to action?

How do you motivate people? For groups of people to travel to a destination. To collectively choose to be part of something. To believe in something bigger than what they can see with their eyes? To buy a product and join a brand?

It turns out that we as humans need some sort of mental picture of these literal physical or emotional destinations. We need to a picture of something in our minds of the thing that does not yet exist. The end benefit. The end emotion. The idea of how things should and will be. This gives us purpose. Something to aim towards. Something to help us through the changes of life. Something to hold onto.

In the Bible there is a wise proverb which states:

“Where there is no vision, the people perish”

The idea of this proverb is that with no vision of where you are going, what to believe in and a mental picture of how to get there, the people will lose their way. How true this