WORKSHOP: Build Fame, Not Features

🚨 Calling all Tech Founders 🚨

If your tech is brilliant but your growth is stalling - it's probably not your product. It’s probably your brand. Its positioning. Its fame.

That’s why I’m beyond excited to be teaming up with the legendary team at Thumbcorp and the brilliant Legacy Club for (drum roll please):

"Fame Beyond Features" - a rare, high-voltage workshop designed to help you stop blending in and start becoming un-ignorable.

This is a high-energy, hands-on workshop for ambitious founders and tech leaders who are tired of blending in. When every product looks the same, brand becomes the battleground. This masterclass shows you how to stand out - not by shouting louder, but by owning a space your audience cares about and blowing it up so you become famous and unignorable.

Through rapid group exercises, you’ll explore how to shift from a feature-led mindset to one rooted in market fame, emotional relevance, and meaningful positioning. You’ll simulate a go-to-market challenge using your new brand idea - and leave with practical tools you can apply the moment you step back into your team.

I'll be joining forces again with the notorious Daniel Cushing - a creative heavyweight behind brands like Red Bull and Lamborghini - to guide delegates through a no-fluff, hands on, high-impact strategy sprint. Think accelerator on steroids. All the insights, all the knowhow - fat free.

Because if your product is great but your brand is forgettable, you’re fighting with one arm tied behind your back.

Where: Century Club, London 🇬🇧

When: Tue 16 Sept - 1–4pm

Who’s this for? I'm glad you asked:

👉 Founders and execs scaling ambitious tech businesses

👉 Product and growth leads looking to break out of feature-fights

👉 Marketers building brand-led GTM in saturated categories

You’ll leave with:

👉 Positioning strategies that create unfair advantages

👉 A way of creating brand ideas strong enough to drive GTM campaigns

👉 Creative firepower you can plug straight into your business

📩 Legacy Club have kindly opened a very limited number of seats to non-members of their club (thanks Chris Caffrey) but you’ll need to act fast.

To apply, email: membership@legacyclub.co.uk and mention my name and where you heard about this. Use the subject: “Tech Founder Workshop – 16 Sep”

Let’s build brands that win. Not by luck. By strategy.

See you there.