Do you really know your competition? One thing I notice often in my work is a huge misunderstanding around a brand’s competition....

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

This one's a bit of a different post than my usual. But it's good to mix things up every once in a while and I hope it will add value to...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Wow! I've been awarded a spot in the top 50 UK advisors by the folks at Enterprise Nation in the 'Branding and Design' category. I've...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...

I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...

I'm excited to announce that on the 1st of March I'll be speaking at Nottingham's Metronome for Nottingham Trent University at the Spark...

Having started out as a solo consultant recently, I’ve been fortunate enough to pick up my first three clients. I’m doing all sorts of...

I'm on the hunt for clients who want to stand out and be more meaningful. Do you find it difficult to STAND OUT? Do you feel that...