Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also known as Value Proposition Statements. They bring clarity. They align. They communicate powerfully.
value proposition statementS
Value propositions are basically handy little statements which help audiences to understand why they should do business with you. The statement should convince a potential customer why your brand is the brand they should join or buy from. It should be crisp and concise in order to communicate your value swiftly. It needs to be able to be digested in seconds. Good value propositions position brands, products or services effectively helping them highlight a point of difference from their competition.