I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast.
Hosted by packaging expert Mark Grey of Blue Nectar Design, we cover all a wide array of topics around brand strategy, brand thinking and design.
We discuss the challenges brands face in todays fast paced world of consumers and their ever changing requirements from brands.
Key topics include:
The Commoditising of Design
Story Based Strategic Branding
Where does strategy fit into design
Challenges facing brands today
Marty Neumeir (Author of the 'Brand Gap')
Blue Ocean Thinking
'Storyategy' (my book - available on Amazon here)
I hope you enjoy this interview and if you have any questions or want to discuss anything that comes out of this discussion please do get in touch.