Tips on how to use storytelling in leadership

Most leadership teams realise that to make any change happen people need to understand what that change is and why it matters to them. Why should they get on board? What is the point of all this constant change? To what end will it bring us.


Instinctively people resist change and this is one of probably the biggest modern leadership challenges. Change is a part of modern life. Innovation, growth, competition and customers who expect service and product improvements all contribute to a world of constant change.


Although I work mainly in the business branding space helping leadership teams to align around high-level brand strategies, more and more I am being asked to help give advice and coaching on storytelling to individuals to help them effect changes in their organisations.


Photo by Miguel Henriques on Unsplash