The 7 benefits of defining a 'brand story'

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers will look at your product and service and make up their own story about you. It will create meaning in their minds.

Photo by James L.W on Unsplash

Manage your meaning

When working with leadership teams I always suggest they get some audience feedback to see what kind of stories exist.