Change is everywhere. Brexit. Elections. Society. The economy. Digitalisation. Transformation. Robotics. Automation. Technology. Your people. Your customers. You. Everything is and always will. Change.
We know this. In business, we know that if we do not change we will become irrelevant. We think Blockbuster. We think Woolworths. We think BHS. We think Mothercare. We shudder.
Brands and businesses exist to make change happen for their customers. To improve the world. To add value. To make a difference, even in some small way (but hopefully in a big way), to customers.