Wowzars. What a year it's been for me. It started off with me running the design team of a digital marketing agency as their Creative Director, then being headhunted by a global fin-tech and going in-house to run their creative team and then just recently breaking out on my own as a Creative Brand Strategy consultant.
At every stage I've found the discipline of blogging once a week highly beneficial. It keeps me sharp and means I go looking for and exploring subjects I find interesting around creativity, innovation, storytelling and of course, branding.
Here are the most popular five posts from 2018.
Unsurprisingly this blogpost which explains the basics of archetypal branding is my most popular post of 2018. Archetypes are a powerful framework through which to see brand personality. They help to connect business leaders to a strategy, creative teams to an exciting brief and customers to a story.
Later in the year I reviewed the twelve archetypes in detail. The top 3 posts reviewing specific archetypes were: