Speaking announcement: Laboratory of Online Business

Next week, I’ll be joining LOB 2025 (Laboratory of Online Business) - Ukraine’s 🇺🇦 largest business and leadership event - to deliver a live keynote on one of my favourite topics: how you can use brand strategy as fuel for growth by standing out in your market.

Hosted by the incredible team at Genius.Space, LOB brings together over 30,000 entrepreneurs, marketers and leaders from across Ukraine and beyond. It’s a powerful celebration of innovation, resilience, and purpose-driven business - something especially meaningful given the challenges the Ukrainian business community continues to face.

What I’ll cover

In my session, I’ll share practical tools to help leaders: 👉 Uncover Unique Value

👉 Build a clear and powerful brand strategy that cuts through noise

👉 Differentiate their business and escape price wars

👉 Inspire teams and attract the right customers with purpose and clarity

What you'll learn

In this talk you will learn:

👉 What a brand strategy and brand positioning is

👉 Why brand positioning is important to business growth

👉 Tips on how to create a powerful brand positioning for your business to unlock growth

It’s all about unlocking your brand’s superpower - so you can stand out, lead with authenticity, and grow with confidence.

Why this matters

In times of uncertainty, strong brands don’t retreat - they clarify, connect and create. That’s what I’ll be helping the audience do.

I’m deeply honoured to be part of a line-up that includes some of Ukraine’s most visionary entrepreneurs, investors and creators - people who are shaping the future of business in extraordinary circumstances.

📅 Date: 14 October 2025

🕖 Time: 19:00 UK / 21:00 Kyiv

🎥 Format: Live online (with Ukrainian translation)

🔗 Register for free at LOB 2025 → lob.com.ua

See you there!