Moving From Designer to Brand Consultant - I'm interviewed on LogoGeek
- Aug 4, 2020
- 1 min read
Often, I get asked about my career and the journey I'm on as an individual. Mainly I get asked this by designers who want to move from graphic design into strategy consultancy.
To all those out there who happen to be curious about this, then this is for you.
It was such an honour to be interviewed by my good pal, Ian Paget, on the famous Logo Geek podcast. Ian was keen to find out about my story - how I started as a graphic designer and have now ended up solely focused on helping leaders with their brand strategy.
In this whirl-wind of an episode we talk about:
➡️ The challenge of the commoditization of graphic design
➡️ Running a creative agency
➡️ Pricing structures and the problems designers face
➡️ How to start running brand workshops
➡️ Selling a creative agency
➡️ Working in house
➡️ The benefits and freedom of a consultant-style approach
➡️ Why brand strategy helps to solve big business problems
Interested? Listen here:
Matt's point about design being the add-on to strategy hit hard for me. I spent years thinking craft alone would win clients over, only to realize the deepest value sits upstream, where positioning, research, and business outcomes get shaped. Selling thinking over deliverables completely changed how I price and scope work. Honestly, this is one of the reasons I keep pointing teams toward a strategy-first ui/ux design agency san francisco like Neuron when they ask me about B2B product partners. Their approach to user research and journey mapping before pixels feels like exactly the maturity Matt is describing here. Great interview.