Speaking announcement: Dare to Be Different – Why Your Brand Positioning Matters

Standing out is harder than ever.

Whether you’re a solopreneur, a freelancer, or leading a growing business, you’ve probably felt the pressure: crowded markets, noisy platforms, and audiences that scroll fast and buy slow.

The good news? There is a way to cut through. But it’s not about being louder. It’s about being sharper.

That’s what my upcoming CEC Member Webinar is all about.

What You’ll Get in 60 Minutes:

✅ Clarity on what brand and branding really mean (no fluff, just practical truths)

✅ The link between personal brand and business brand – and how to manage both

✅ The most common positioning mistakes entrepreneurs make (and how to avoid them)

✅ Tools to define your Unique Value Proposition – the real reason customers choose you

✅ How to escape the “brand trap” and build a strategy that’s both focused and flexible

This session is ideal for:

✅ Solopreneurs and freelancers who need to differentiate

✅ Entrepreneurs juggling multiple ideas or ventures

✅ Business leaders who want brand alignment across teams and customers

✅ Anyone who wants their brand to be trusted, chosen and remembered

Date: Tue, Oct 14, 2025 12:00 PM BST

Hosted by: CEC – Royal Pine clients only

Registration link: https://events.zoom.us/ev/AsywkBKpv7_trXvceX5NJo2VvzDgi9rxBLYCCwmSwacRGmDMmrQV~ApjFcn6O-EJZnqTy7dp6B0l-870AntxZYAS6STEhm8JVEXo7DYTlUk0Dvg

I’ll be sharing ideas, frameworks, and tools I use with clients from startups through to global brands – all tailored to help you sharpen your positioning and lead with meaning.

If that sounds like something you need right now, I’d love to see you there.

Register now and bring your questions.

See you there!