Sub-Branding : I'm on the Wix Podcast

I had the honour of joining the Wix podcast SERPs Up, hosted by the incredible Mordy Oberstein and Crystal Carter, to dive into a fascinating topic: sub-brands.

We explored when and why to create them, the reasons you might (or might not) want to, and everything in between—from portfolio management to strategic marketing considerations.

This episode is packed with actionable insights and is a must-listen for founders, marketers, and brand builders considering expanding their brand portfolios.

I had the pleasure of being interviewed alongside the brilliant Claudio Cabrera from The Athletic and Steven Picanza from Branders Magazine. Don’t miss this insightful conversation!

Listen here »

The Blurb:

How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?

When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.

Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!

Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings.

Enjoy!