It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

I’m super excited to of had an article published in Issue 14 of the international branding magazine “[Branders]”. My article is entitled...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

It was a privilege to sit down with the amazing Charlie Whyman, an expert in a Business Development Strategist in the manufacturing and...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Innovation. Most companies claim they are all about it. Leaders know that they can't afford to stand still. For brands to be relevant...

Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...

I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...