It's been a busy few months and somehow I keep getting asked to be involved in live talks, webinars and interviews. I thought I'd collate...

Why define your brand? As many people who read my content will know, I don’t talk about “brand” from the perspective of it being a logo...

Be honest. Do you sometimes find that: 👉 Internally, people are not engaged and are pulling in different directions? 👉 It’s difficult...

It's been a tough few months for everyone. It probably won't surprise you that a brand strategy and charitable event I was hoping to hold...

One of the biggest brand strategy questions that you can ask your leadership team is: Why does our brand exist? Have a think about this....

Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get...

With the Coronavirus pandemic on the loose and causing havoc, many of us are hunkering down and working from home. Flights are not taking...

It's rare you come across established companies that simply offer an audience one single thing. As they grow they usually extend their...

Major changes are not normally undertaken by us unless we are challenged. We tend to like routine and what we know. We don’t like...

Why do you do brand strategy? How do you create meaning? What's the future of branding? What's your book about? Are you aware of Polish...

Having worked in branding for some years now I’ve found it very helpful to work with my clients on their positioning statements - also...

I have an exciting announcement for you. Booking for my two-part, hands-on masterclass which will teach you the building blocks,...

There are loads of things to think about when building a brand. Sometimes it can get complicated. Overwhelming even. In a world of...

I’m super excited to of had an article published in Issue 14 of the international branding magazine “[Branders]”. My article is entitled...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

It was a privilege to sit down with the amazing Charlie Whyman, an expert in a Business Development Strategist in the manufacturing and...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Innovation. Most companies claim they are all about it. Leaders know that they can't afford to stand still. For brands to be relevant...

Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...