I’m super excited to of had an article published in Issue 14 of the international branding magazine “[Branders]”. My article is entitled...

A ‘Purpose Statement’. A crisply defined reason why you do what we do. Is it just a fluffy ‘nice to have’? I think not. Why? Because...

It was a privilege to sit down with the amazing Charlie Whyman, an expert in a Business Development Strategist in the manufacturing and...

There is a disconnect. As a brand consultant, one of the main things I find is a disengagement between the employees of an organisation...

Innovation. Most companies claim they are all about it. Leaders know that they can't afford to stand still. For brands to be relevant...

Brand strategists like me all have our models. We have boxes and matrixes and pyramids and triangles and pillars and canvases and so on...

Culture is the inward expression of a brand. It's how your people are set up to succeed. As customer experience is becoming more and more...

What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...

I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...

A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...

Mantra's are powerful. They help you manage meaning inside out. A mantra should define everything a brand is and will be one short,...

The business of brand is difficult. Sometimes selling in the idea of "branding" (the discipline of managing meaning from a customer's...

I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...

Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...