Stories make us high.
We are addicted to stories. It's all in the chemistry. Let's get geeky. What is the best way to generate meaning in our lives? Answer:...
Stories make us high.
Innocent Brand Archetype
Logos are overrated
Creator Brand Archetype
Caregiver Brand Archetype
Add Meaning With Brand Archetypes
Mantra for within. Motto for without.
Agile Scramble - getting to design solutions fast
Keep up. Customer needs have changed.
Tool: Maslow's Hierarchy of Needs
We Anthropomorphise Brands
Focus on your brand audience
The power of brand purpose
Brand Story vs Company History.
Start with Why
How to get a leadership team to agree
We have stuff. What we want is meaning.
A definition of “brand” (it’s not your logo)
Every journey starts with the first step