I’m super excited to of had an article published in Issue 14 of the international branding magazine “[Branders]”.
My article is entitled “The power of unique differentiators” and was included in this edition of the magazine which focuses on the theme of “disruption”. In it, I explain what a 'unique differentiator' is, why they are important to innovate and some tips on how to design and create them using agile strategy.
It really is a privilege to appear alongside a set of superstar brand leaders from around the globe.
Get your copy today of this cracking magazine to hear from brand thought leaders and think differently about branding.