I’m super excited to of had an article published in Issue 14 of the international branding magazine “[Branders]”.
My article is entitled “The power of unique differentiators” and was included in this edition of the magazine which focuses on the theme of “disruption”. In it, I explain what a 'unique differentiator' is, why they are important to innovate and some tips on how to design and create them using agile strategy.
It really is a privilege to appear alongside a set of superstar brand leaders from around the globe.
Get your copy today of this cracking magazine to hear from brand thought leaders and think differently about branding.
Special thanks to Luis Fernando Vergara and Antonio Roberto for having me!