Since the outbreak of the Corona virus has put most of the world into lock-down, I know that businesses are in real pain. We will get through it and bounce back. But until then we need to navigate these tricky waters as brands and leaders.
Recently, I've had the privilege of being involved in quite a few online events, webinars and business networks and been asked for my views - some of these have been recorded and I offer them to you below in the hope that some of the ideas and thinking will also help you through.
Brand Leadership: How to Lead in Uncertain Times with Sunny Bonnell & Ashleigh Hansberger
I teamed up with US brand leadership experts Sunny Bonnell & Ashleigh Hansberger to host this webinar and Q&A. We had nearly 100 leaders sign up from businesses across the world who asked some very interesting questions. This video is a full recording of the Webinar including all the talks, questions, answers and banter.
Topics we discussed:⠀ - Leadership’s role and mindset⠀ - Being forced out of your comfort zone⠀ - Why brand purpose and values are critical - Managing through pivots and reinventions⠀ - How to rally your team - Ideas to keep customers who aren’t paying⠀ - Creativity and finding new opportunities