Leaders - How to uncover your Brand Purpose

At the heart of brand strategy is “purpose”. Perhaps at the start of anything worth doing there will always be a purpose. A reason. A why.

Image Credit: Gabriel Côté Source: Unsplash

What's the purpose of a purpose?

Will you suddenly sell more products by defining your purpose? Will you suddenly receive a following of new customers? Will your business be easier to manage and all your staff suddenly easier to motivate?

The truthful answer. No.