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Level C brand Archetype Training - Grab an early bird ticket now

Following on from being part of the initial batch of Level C Artisan workshops I'm excited to announce a further collaboration and date for a re-run of my Brand Archetype training workshop. I'll be accompanied by my mentor and renowned brand expert Marty Neumier and fellow founder of Level C, Andy Starr. Book your place now »

Here's the blurb:

About this event

Businesses today face challenges everywhere. From the outside, it’s market crowding and commoditisation. From within, it’s silo-building, cultural disconnections, and mis-alignment across roles and levels. So how do you find and weaponize the essence of a brand to reinforce it against these multi-directional challenges?

Strategist, consultant, author, and Level-C graduate Matt Davies explores the alluring power of archetypes—how to leverage them for market positioning, team unifying, and tribe building. You’ll dig into the 12 archetypes and the methods for using them to design and tell resonant stories. Get hands on and collaborative with Matt and other aspiring archetypists with this incredibly powerful branding device.

Whose it for?

Strategists, Business founders, Leaders, CEOs, CBOs, Experience designers. Basically anyone seeking to align their people and customers around what they stand for and who desire to develop standout communications and experiences for customers.

What will you get?

  • An overview of Matt’s ‘Big brand questions’ framework

  • An understanding of story theory and archetypes

  • How they can align leadership, business stakeholders, and creative teams

  • A walk-through of how they can be used to build distinctive brand identities and a competitive edge in crowded marketplaces

  • Ideas and inspiration for using archetypes in your work for your clients or business

  • How, by identifying an archetype, you can build more powerful customer and employee experiences

When and where?

This 3-hour interactive workshop will be held live online via Zoom—if you're unable to participate in the live session you may purchase access to the full recording, including any materials shared. Wed, March 2, 2022

What participants say

Here are some comments given by the last cohort:

"I've approached brand archetypes with a quantitative tool. but the way Matt Davies explained brand archetypes sold me on why this model is relevant for creating brand alignment - and helped me connect it with how Brand Strategy develops and helps clients show up in the marketplace. Matt is an engaging presenter!" Brian Sooy, President, Aespire Branding Agency, Ohio USA 🇺🇸

"Thank you so much, loved the insights and Matt's energy" Madhu Misra, Transformation Manager, Dr Oetker, Düsseldorf Germany 🇩🇪 "Alignment is everything, both internal amd external. I am a believer, I learnt so much!" Kathy Lim-Sheehy, CCO, Thirdspace, Singapore 🇸🇬 "This was fantastic and energising! Love how it's all interconnected" Nicte Cuevas, Nicte Creative, San Antonio USA 🇺🇸 "This was freakin' awsome! Thank you so much!" Axel Schwarz, KAOS Werbeagentur, Germany 🇩🇪 "Thank you Matt! I've studied Archetypes but was really looking forward to seeing it hooked into our understanding of branding - definitely not disappointed!" Jamie Thomson, Jamie Thomson Design, Michigan USA 🇺🇸 "Thank you so much, amazing workshop" Ilse Paulus, Commercial Marketing, Dr Oetker, Amstadam, Netherlands 🇳🇱

Grab a ticket

So, I look forward to seeing yo u there! Book your place now:

Discover Level C

Are you interested in developing your understanding of branding? Are you seeking to build a brand that has cut through? Discover the amazing offering of Level C learning through Masterclasses and other Artisan workshops here »


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