I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...

I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...

Well-meaning strategies by leadership teams often flop. They somehow fall by the wayside. So that - in effect - they are of no effect. Do...

Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...

I'm excited to announce that on the 1st of March I'll be speaking at Nottingham's Metronome for Nottingham Trent University at the Spark...

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...

I'm on the hunt for clients who want to stand out and be more meaningful. Do you find it difficult to STAND OUT? Do you feel that...

Towards the latter stages of the branding process you will know who you are and why you exist. You will also know how you are going to...

Have you ever been in a room where everybody is arguing and you are getting nowhere fast? It happens all the time. The problem with...

Speaking in front of people. It looks so easy. But it can be so difficult. I was recently asked to put together some thoughts on how to...

It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...

Photo by Cory Schadt on Unsplash Without a focus on who your audience is any marketing or branding is destined to fail. Customers create...

I am a believer that "branding" needs to be undertaken from the inside out. It should not be viewed as the cloths a business wears....

Leaders like to lead Over the years I have seen the inside of many boardrooms and worked with marketing teams of all shapes and sizes....