I know a lot of leaders and business owners are in complete panic mode right now. Their businesses are being pulled out from under them. Their brands are suffering. If this sounds like you, I want you to know you are not alone. This is a time unlike no other - and it is affecting us both professionally and personally. Now is the time to unite and help each other.
In these difficult times, brand thinking can add huge value as it can help guide leadership teams through difficult decision-making processes. It can help bring clarity. It can also help you strategically communicate in ways which will build trust and strengthen your positioning long term - with their staff, customers and partners. It can also help you be innovative and think outside the box. It can help you with a plan.
I want to help you.
I think there are three ways I can do that: