Citizen Brand Archetype
Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...
Citizen Brand Archetype
Ruler Brand Archetype
Jester Brand Archetype
Stories make us high.
Innocent Brand Archetype
Logos are overrated
Creator Brand Archetype
Caregiver Brand Archetype
Add Meaning With Brand Archetypes
Mantra for within. Motto for without.
Tool: Maslow's Hierarchy of Needs
Focus on your brand audience
The power of brand purpose
Start with Why
We have stuff. What we want is meaning.
A definition of “brand” (it’s not your logo)