A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...

Mantra's are powerful. They help you manage meaning inside out. A mantra should define everything a brand is and will be one short,...

The business of brand is difficult. Sometimes selling in the idea of "branding" (the discipline of managing meaning from a customer's...

I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...

Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...

I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...

Towards the latter stages of the branding process you will know who you are and why you exist. You will also know how you are going to...

Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...

There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...

Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...

Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...

It's been just under six months in the writing, copy-setting and proofing but it's finally happened. My new book has finally been...

Turn the lights down low. Light some scented candles. Let's share and celebrate our relationship. This is what the 'Lover' archetype is...

I'm excited to announce that my new book, Storyategy, will be available to buy in the next few weeks. Meaning matters. It's why consumers...

The holders of wisdom. The gate keepers of knowledge. The experts and scholars. The Gandulfs and the Yodas. Always on the quest for truth...

Let's start with a metaphorical cliché. With no map the traveller is likely to wander off track. As you ask your colleagues and customers...

Sit back. Fit in. Enjoy the simple life. Find beauty and joy in the ordinary and the everyday. This is the perspective of 'The Citizen' -...

It's tough at the top. Responsibility. Control. This is the calm and orderly world of 'The Ruler'. The archetypal character who embodies...