What is it to be inspired to action? How do you motivate people? For groups of people to travel to a destination. To collectively choose...

I'm often called into businesses to help breathe new life into a brand. The first stage of any project like this requires listening. It...

Depending on the size of a business it typically takes a good 6-18 months to build a successful brand strategy. Right? Wrong. This is old...

To win you must smash the competition. This is the basic thinking of most modern businesses. They compete with other brands in their...

Ok, so you want to grow your business. You have ambition. A target. The pressure to show progress. I get it. And I'll share how you can...

I work with all sizes of business. Brand principles apply to them all. But start-ups are in a unique position when it comes to branding....

I’m thrilled to announce that after working with Nottingham Trent University over the last few months I’ve been invited to be an Industry...

A motto represents a brand to the brand's audience. It's everything the brand wants us to understand boiled down into a beautiful and...

I'm thrilled to announce the release of this Shelf Impactors™ #S2E02Podcast. Hosted by packaging expert Mark Grey of Blue Nectar Design,...

Mantra's are powerful. They help you manage meaning inside out. A mantra should define everything a brand is and will be one short,...

The business of brand is difficult. Sometimes selling in the idea of "branding" (the discipline of managing meaning from a customer's...

I think it's always important to invest time and budget into self development. To be the best you have to learn from the best. So when I...

Numbers. Data. Metrics. Yep - all great. But I believe that businesses today are too focused and shackled to the numbers. Credit:...

I'm excited to announce I've completed a Podcast with with the amazing Tobias Dahlberg from Helsinki, Finland. Last week he interviewed...

Stories help us make sense of the world. It's the same for us personally and when we look to purchase products or services. Consumers...

Towards the latter stages of the branding process you will know who you are and why you exist. You will also know how you are going to...

Something is wrong in the world and it needs challenging. Pushing back upon. Overturning. Rebelling against. Leading these revolutions...

There is some evil in the world. It's getting stronger. In the shadows somebody is sharpening their skills, developing and training to be...

Transformation. Making dreams come true. Changing what it now to what could be through magic. Understanding the way the universe works...

Get your jacket. And your boots. And your tent and your canoe. We are off to discover horizons new. This is what the 'Explorer' archetype...