Life is fun. Laughter and joy. Entertainment until it comes out of your ears. This is the upbeat and positive world of 'The Jester'. The...

We are addicted to stories. It's all in the chemistry. Let's get geeky. What is the best way to generate meaning in our lives? Answer:...

Everything is lovely. Everything is just positively nice. The birds are singing. The bunny rabbits are dancing. The world is right and...

If I could have a metaphorical pound for every-time I have reminded someone that their brand is not their logo, I would be a rich man....

The Creator. The character in the workshop, busily inventing new things which will make a huge impact on the storyline. Hugely...

The Caregiver. The character who appears in stories in the form of a healer or nurse. Selfless. Always seeking to help others. The...

How can I get the work my team produces to communicate better? How do you add more meaning to your creative work? How can you connect on...

"Everyone in this place knows what we stand for." Really? Well, when I just spoke to them, they all summarised it differently. If you...

Ever heard the expression "First world problems"? Usually applied to a frustration around an aspect of comfort or luxury. We use this to...

Photo by Cory Schadt on Unsplash Without a focus on who your audience is any marketing or branding is destined to fail. Customers create...

If you can communicate it, "purpose" is powerful. Why? Because if your purpose links to mine I'm more likely to join your cause. If it...

I am a believer that "branding" needs to be undertaken from the inside out. It should not be viewed as the cloths a business wears....

What would you rather have in your home? A mass produced rug from ikea which sits on the floor of a thousand other peoples homes or a...

I think it’s helpful when speaking about branding to get some definitions clear. In this post we review what the terms “brand” and...